Designing Brand Identity: An Essential Guide for the Whole Branding Team by Wiley
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Alina Wheeler applies her strategic creativeness and process administration talents to revitalize brands for Fortune one hundred corporations, entrepreneurial ventures, and nonprofits.
Twelve Traits of the Best Brand Identity Firms
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Praise for earlier variations of Designing Brand Identity:
An inspiring and robust toolkit.
The Marketer
Alina Wheeler offers a pragmatic construction for the brand constructing course of.
Al Ries, coauthor, Positioning
Wheeler's guide offers a cogent description of how strategy and design meet in the true world amongst world-class firms.
Marty Neumeier, creator, The Brand Gap
A valued reference book for all participants of the logoing staff.
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